I am celebrating a minor victory today, because I was the second place finisher in the ‘Perfect Elevator Pitch’ contest, run and sponsored by the Social Software Weblog. I win no prize, aside from pride, recognition, and having my name and URL plastered all over their blog (which I appreciate!) Below is a transcript of my entry, and I’m proud of it!
“We service over 10 sets of external and internal constitutes and no one publication can effectively speak to them all. Weblogs empower the people who communicate best with each constituency to do just that. We’ll deliver targeted, customized, and jargon appropriate information from those who know it best, to those who need it most.
Weblogs are an inexpensive, flexible tool for communicating and updating, while engaging the readership in active feedback via the comments. Mining the comments provide us with free voice of the customer feedback that we would otherwise hire focus groups to collect. And with RSS/Atom our information is available continuously in real time.
A calculated implementation of Weblogs could expand our corporate reach by attracting investors to new products, highlighting socially responsible practices, and engaging the local community. This is a priceless opportunity to actively reach out to those who want to know more.”