Had a neat conversation yesterday with our funded innovators about the power and the value of a source of information. The conversation came about as we debated the use of SMS in the organization of flash mobs. It seems like I would balk at a SMS flash mob invitation from a corporate company, but would welcome one from a friend to the same event.
There is a clear issue of trust and who we believe, and more importantly what level of authority we are willing to heed to. The point I see in this is a reversal of authority in this media. I would probably balk at a government sponsored flash mob (unless it was a hurricane flash mob evacuation), and would more than likely show up to a flash message from an old friend that I have not seen in a few years.