Just had a visit with one of the Sales people from Bolt.com. We were thinking about the intersection between the society and their website. Frankly it is minuscule if it exists at all. However I was intrigued in the purpose of the site from the owner perspective. Bolt is all a bout making money through the Add revenue, and let me tell you they have some serious add acation on the site. Brent Herd of Bolt explained that the real value in the system is that it engages the users to actively shape and create the messages and the interaction with the sponsors, and their campaigns. Unique take but I am not convinced that our brand and imprint are right for the site.