Monetizing the Blog

My good friend Tom Willner went to a conference a few weeks ago and the big talk of the day was 'monetization'.  The concept of business model is still around but the word of the day is monetizing, and how can we monetize our web page.  As if on cue Boing Boing pointed me to this great badge that was developed specifically to monetize the value of a blog.  This API uses the value of the recent AOL acquisition of Weblogsinc as a base and calculates value using Technorati rankings.