KLM Social Network for Airlines

KLM recently released an international travel 'club' that they are branding for their major international destinations. Club China, Club Africa, and even KLM Club Golf.  Not being a KLM frequent flyer, I am envious of their new social hub. It seems as if there is an opportunity for movers and shakers to connect and even get seats next to each other so that they can meet on the rare chance they fly on the same flight. I would be very curious of the business venture that are seeded or born from a chance conversation on an airplane. With systems like these you can make acquaintances before you ever board and position yourself to have a conversation about funding, or acquisitions. Thanks Springwise for the find.