We are talking about the internet tracking cookies, not the chocolate chip kind. The Berkman Center, in conjunction with Stop Badware is sponsoring The Cookie Crumble Contest for film makers, asking them to produce short 2 minute clips explaining what a cookie is and how they transmit personal data to marketing companies. The goal is for these shorts to be as entertaining as they are educational and the winners of the contest will be be invited to screen their films at a Federal Trade Commission meeting in Washington DC.
If we are looking at the end of cookies then the real question is how ever will a marketer know how to target me with adds for products I may be interested in? I think that we all know that answer - they will just ask our friends. More exacting they will leverage the personal data I am loading to my social network spaces and go from there. Pure brilliance.