I just got a snipet from a fellow futurist friend Jaon Foltz. here is what she sent me:
Datapoint: 10/3 A.M. CNBC interview with Jeff Zucker, NBC Universal CEO commented on social networking and M&A activity, particularly bid on Facebook.
Zucker comments: They [Universal] are moving away from social networking, feel it is a fad and too many companies tapping it. The companies and acquisitions are very over priced. The revenue and numbers aren’t there.
What they are discussion is the price for a captive audience for advertisement, product placement, and product marketing research. The price is contingent on the long term potential for fiscal recoup based on the application of the social network monetizing models I have described. But the real question is the tolerance for the populace to continue to embrace the use of disparate networks for all of their hobbies, and activities. The real question if the overlap amongst he various networks. Are people setting up and maintaining mirror networks on various sites or is each site serving a unique role for the end user?
What these large companies must sense is that they do not have the skill or the draw to initiate their own social network and draw in 25 million or so users. There is not enough interest in joining the Universal Media Social network, or the Fox Media Co. social network. They might was well try it, even if they only generate members from their viewer ship it is an opportunity to charge marketers for additional target marketing on the social network site.