I know it is a bad play on words but the fact that Herbie Hancock is running a contest asking for a remix of his own music speaks volumes about community engagement. Herbie is opening up his art form (ironically jazz its self is a very open art from taking cues from so many various genres) and allowing the creative community to play. As a measure of course he is encouraging a new level of interaction with his art - from listening to co-creating. If only other brand and marketers could feel comfortable with constituents, admirers co-creating the experience. I admire the fact that this is in conjunction with the launch of the Pangea Island (supported by Universal music Germany) in SL. More on that in a later post.