Coca-Cola has moved the Coke Studio from their own micro-site to There.com. My guess is that Coke wised up and realized that to make the most of their virtual world engagement they should be going where the people are. The new space, CC-Metro, is integrated space within There.com including a 5-story skate
park where they can test their "hoverboard" skills, a theater that
plays exclusive Coke-sponsored videos and commercials, and a classic
diner where members can dance and socialize. There.com is know as a more brand friendly environment as Makena Technologies, the owners of the platform, have designed the space to be more conducive to image control compared to other virtual spaces such as Second Life.