Over the last 3 weeks Facebook has been publicly posting your purchases from select vendors online alongside your profile. In doing so it gave the product advertising by say - look who bought me! Sad story is that in doing so a number of holiday surprises are now ruined since family and friends saw all of the holiday presents you purchased even before they had the chance to wrap them. In associating products with central influences Facebook was trying to create a market for 'Cool'. Buy what the cool kids have and if you don't already know we will tell you what they just bought and where you can get it too. Turns out that the Beacon system gave away too much information and really aggravated a lot of users... especially t he cool kids. The Financial Times is reporting that Beacon has had a few tweaks to keep your consumer history a bit more private.