There have been few articles I have read on MMORG and game development that really get me thinking about philanthropy and the possibilities of philanthropic activities. However I did get some inspiration from the Game Developer Magazine article 'Purchasing Power' by Taiyoung Ryu and Kyuhwan Oh. It was a very straightforward review of item based payment models in Korean games but the purpose of purchase intrigued me. What most people are not considering is the basic premise that high fashion virtual items are as relevant to gamers as as a coach purse is to a soccer mom. That being said there is a robust branding and product development industry solely to serve causes and virtual space is not being engaged the way it could be. finding the nexus between the cause missions and the gamers needs is where the real mutual payoff lies.