corporate venture have failed in Second Life, Second Life did not fail them.

The Wall Street Journal published a story recently about how business are leaving second life. They site a Gartner study that I think is fundamentally flawed as it examines only large bus businesses and does not examine locally owned SL industry.

The Virtual world space is where the entrepreneur has the same access to resources as large retailers. The playing field is level and real items of value are creativity, time, and skill. On a business level large businesses do not realize that the virtual residents shun corporate patronage, and encourage buying local. Literally, buy items made by local content creators and do not bother visiting big box retailers. On so many levels corporate venture have failed in Second Life, Second Life did not fail them.Failure to understand the market before entering is entirely the fault of business not the community.