One of the next evolutions in photo sharing and blogging is automatic geo-tagging. The NY Times technology reporter David Pogue looks at very cool memory card that places geographic information onto the photos you take with your digital camera. The Eye-Fi memory card uses a new technology called WiPS, short for WiFi Positioning system.
A company called Skyhook employed drivers to drive all over the nation capturing home and business based WiFi network signals and attached GPS positions to each of the network addresses. Eye-Fi detects those home network signals and then associated them with GPS coordinates so that you can get geographical information based on the WiFi networks you are close to. It is position accurate within about 10 feet. Great information especially since it gets loaded onto photo sharing spaces like Flickr.
Like other geo tagging projects (Yellow arrow) this evolution is going to build information in the Metaverse. Form a marketing perspective when you combine information tagging and geo-tagging you get to see a more holistic understanding of personal experience to place and events. It is unique view that conveys genuine honesty beyond what you can obtain from a focus group.