Continuing the Mobile theme for the week here is are some thoughts about the direction of Mobile Marketing. To sum it up in one word ... up. In a Wall Street Journal Article Advertisers to Consumers: We'll Text You, the journal provides numerous examples of how mobile phone marketing is taking off. One of the attractive elements of the cell phone text messaging system is that it is an opt in system - so customers are asking for the advertisements. To me the opposite should hold true - that the customer can turn off adds from any one vendor at their convenience.
Cell marketing company 4infor, a startup, recently entered into a partnership with Yahoo to deliver advertising. They are looking to grab a piece of the estimate $6 billion dollars of cellular based marketing. Part of this push will be the integration of traditional media and cell phones to create focused campaigns. One thing that is could throw a wrench into this plan is the social push back, that the mobile phone is a personal space where as radio, television, billboards and other spaces are public and advertisers are not welcomed to intrude. Blyk is a British telephone company that offers free cellphone plans with advertising on their mobile handsets.