I was having a conversation with a fellow marketing professional the other day and we lamented about recent conversations we had both overheard about the strategic independence of word of mouth marketing and social network marketing.
Certain organizations we both interface with are retooling their marketing approach to segment word of mouth and social media, but they are missing the point that this is all one in the same. The ability to deliver a compelling message and have it spread from one person to the next is equally as critical in traditional media as it is in new social media. When consider that 'net speed' is 7X faster than real life, we have to really consider who is king here - channel, content, or connection.
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I agree, social netowrking is really taking on a life of it's own, when the reality is, the same marketing principles apply to it as any other media.
Posted by: Josh Neumann | October 08, 2008 at 11:10 AM