Reverse Engineering Google Adwords

Recently I have been working with a few clients to develop online marketing strategies and online branding. I find that the exercise of conducting an brand review is not overly complicated but exceedingly valuable not only for online marketing purposes, but also for off line marketing campaigns.

One really interesting hack I am using is leveraging Google Adwords to asses current brand recognition and key word association. I have been able to discern popular search terms and show quantitative data to my clients. In describing potential customers search habbits, I am helping my clients best position themselves in front of the searchers with the most accurate keywords and phrases.

Moreover I am taking this off line as well. To maximize the impact of the knowledge I am suggesting that my clients also integrate these findings into their direct mail, magazine, and other marketing materials. As a focus group, I find adwords quite useful. Applying a few other tools to the mix provides a yet a deep understanding of what people are organically associating my client's brand with.