In working with one of my clients, I have come to understand the value of protecting your identity, and this morning in sitting in on a seminar I began to think about the value of online identity as an equation
I feel the 'action' component of the equation is an important but overlooked piece. Involvement and engagement are critical components because even if you have an unblemished reputation your participation, or lack there of, leverages your reputation. Zero action yields zero value.
Part of my thinking comes from my own observation of forums and online discussion groups where prominent figures take extended leaves and return to see their own value diminished not for a bad reputation event, but for lack of involvement.
I also began thinking of solutions for individuals to help repair their online reputation. There are a number of Credit and ID theft recovery services on the market, but I have yet to see a service that will repair online reputation. It can be tricky managing online reputations beyond good Amazon ratings - it is the intangibles that can have the most impacts and the management of those is what can make or break your value. If nothing else, a class on how to manage your online reputation in the face of challenges.