I just read an interesting article about BrandGirl, and collaboration between the blogoshpere and product producers. BrandGirl as a marketing concept. BrandGril features a top line product review and then drives traffic to a more complete review on a partner site. BrandGirl then encourages readers to return to BrandGirl and enter into contests to win product give-a-ways.
The way that the system drives traffic to partner sites and then gets them to return to BrandGirl provides an exceptional ammount of cross-site traffic, but it also provides strong conversion data. By reading the back endanalytics the partner sites can see the real impact BrandGirl is having on thier website traffic as well as the overall interest in their prodcut based on the volume of samples sent. This is an intelligent and stong way to monmitor and track conversions and ROI impact.