Community Mobilization

Twitter your food

I am really not sure how ou can describe a chow truck that roams the streets and lures in customers using twitter to update its location. Kogi is using twitter to alert luck folks in LA where its chow trucks are throughout the city. Very cool idea - just like the music box on top of the polar cup / icecream van!

Taking Social Media Ratings Offline

I just came across an interesting advertising and marketing tactic being employed by a pizza company in SF - they are taking all of the low one-star ratings their pizza shop is getting on Yelp and putting them on T-shirts ... and forcing their staff to wear them.

I love the idea because it is not only a nod to the power of social media, but it also puts the thoughts of the least happy customers in the face of the service providers. It helps to motivate them to address the criticism and rise above it. Thanks Bits and Bites.