Taking Social Media Ratings Offline

I just came across an interesting advertising and marketing tactic being employed by a pizza company in SF - they are taking all of the low one-star ratings their pizza shop is getting on Yelp and putting them on T-shirts ... and forcing their staff to wear them.

I love the idea because it is not only a nod to the power of social media, but it also puts the thoughts of the least happy customers in the face of the service providers. It helps to motivate them to address the criticism and rise above it. Thanks Bits and Bites.