I spent some time this morning looking over a site called Brands in Public. Brands in Public is a collection of interesting, accessible, public-facing dashboards for your favorite brands - displaying what is being said about the brand around the web. They aggregate data from Twitter, Quant Cast, Google Trends, Yahoo! News, and Black Type to provide a holistic view of the digital conversations around a brand.
The value in this broad view is that it not only brings in up to the moment conversations and juxtaposes them against historical data that provides a marketer a lot of information to gauge their position. As important as web analytics are, this kind off page commentary collection is a more genuine way to collect unsolicited and honest feedback about digital branding experiences.
Above and beyond understanding customer interaction with campaigns, you can also follow blog posts and forum discussions about a brand, segmented out by positive and negative sentiments. The one thing that I dislike is that as great as Brands in Public is at bringing in relevent data, it also bring in lots of irellevent data.
The site is only as good as its components, and in the case of Home Depot's page , there is a lot of chaff. Some of the searches are bringing in posts with only the word 'Home', or 'Depot' in them and that is generating a lot of extraneous material. Off topic posts and tweets cloud the overal view. I like the system of a single view to see all of the various aggregators. I hope as the individual parts improve so will Brands in Public.
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