Yes, it is the day after social media day and the internet is still standing. The wireless access got a bit buggy thanks to all of the tweets, and Foursquare chek-ins, and live streams but we survived. We also learned something - that social media is really about being social. People did not celebrate social media day by sitting at home chatting online. They got together in bars, and at events in person to celebrate the uniting power of the technology.
Just remember that when considering a marketing campaign or strategy. Social media brings people together for a reason. The key is giving them a reason to get together!