This is the second day of the Digital Non Conference and so far so good. i have sat in on a number of breakout sessions that have been very interesting and the keynotes were exceptional today. The morning keynote was from the Huffington Post and they key message was the best approach was the authenticity of the conversation. Without that authenticity what ever you put out is nothing but shill dribble.
The lunch keynote was from the CEO of Pandora. What he really focused in on was that passion and transparency can get you very very far. The way that Pandora approaches their user experience is with tons of transparency and no apology for keeping within their publicly expressed commitments to their consumers. What was of particular interest was that they are seeing an amazing opportunity within the mobile device field. There are opportunity abound if you actively look for them.