Yes I realize I am essentially going backwards through the conference but that is fine by me. I found the Thursday lunch general session to be interesting, but not uplifting. The panel featured the always spot-on Pete Blackshaw and al two folks from Hollywood – America Ferrera and Drew Buckley Electus. My big take away was that America and Drew are collaborating on a very new kind of television experience that integrates user input into the television show. Using polling, direct messaging and other input channel users will have a minor role in shaping the script and the show. I like the idea and hope that people who submit ideas that are not incorporated are not offended and loose interest in the concept. Everyone like to be a winner.
America as an individual came back to her desire to maintain authenticity in their social media communication. As a brand ambassador of her own brad she felt it critical to keep the fan base in touch with her authentic self and not retain outside help. Pete Blackshaw talked about the larger trends that he sees from his work at Nielsen in the digital spaces. The overarching theme Pete brought was the speed of development and the way that it is bringing authentic conversations forward is what is most important. Platform and technologies will evolve so concentrate on good quality content.