Core to the success of my work with the Futuring and Innovation Center at ACS was filling our work group with brilliant people. To achieve successful rapid program prototyping we had a system, but that system relied on input and insight from a diverse committee. Over the course of 6 years we prototyped 13 marketing programs, all of them ahead of their time, produced in under 18 months and for under $35,000. Some of them were monumental successes, and some of them never left the prototype stage, serving as valuable learning lessons.
I have had a few requests from friends to catalog the development process we used, and I have below the fold. It is nothing groundbreaking, just a modified Stage-Gate development structure modeled after the Shell Oil Game-Changer system. If you have question about the process please feel free to comment, or send an e-mail.