Eric Rice is moderating the panel for the various businesses that are helping companies get involved in SL. The panelist include the Electric Sheep Co., Rivers Run Red, Infinite Visions Media, and Millions of Us. The bets comments coming form the panel echo the idea that a community if fragile and that intrusion by companies is toxic to the community if the entrance is mismanaged.
Brand is a unique idea and the fact is that physical products have little to no value at all in a virtual world. Companies when they engage need to keep builds filled with content, interactive media, and something more than just a destination. The blending of experience is amazing and being able to break down the barrier between SL and RL and focusing in on the fact that it is an experience. Interactivity is the keystone of the world. As part of the ACS office build we are taking these consideration to heart and making the most of what we are planning.
Comments