The Brands Create Customers blog has a very good post on the value of interaction to boost and codify brand experience. He goes beyond the superficial and really looks at the vital importance of brand interaction as way to build customer base. He works on the levels of interaction between customer, product, and company pointing out that there are hundreds of opportunities to have positive brand interactions. Flat out the post is a good piece and a foundation for anyone thinking about improving their online brand experience. The obligatory top ten list of things to do actually resonates with me.
The digital platforms designed to bridge this interface must be:
- Unique to the brand
- Highly interactive
- Emotionally rewarding
- Personal
- Portable
- Persistent
- Value generating
- Simple to access and use
- Cultural, rather than corporate
- Programmatic, rather than promotional
Comments