PopToTheShops.net allows some UK shoppers to shop from their local markets online, and then have the items delivered. It is a great model that blends the technology of online shopping with locally sustainable business practices that benefit not only the end consumer but the local economy as well. This system effectively grants the local businesses with the same kind of online access as large big box retailers have. One advantage is that local stores may carry many products chains do not creating a competitive advantage where in favor of the local merchant.
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