This new venture suggests taking a few long time practices and combining them together. The idea of Cause Marketing relationships have always been an attractive way to both move products as well as raise awareness. This brings in a new component - instead of attaching the relationship to the product packaging do it through the coupon for hope process. Each coupon distribution is locally organized and I believe that each charitable organization receives the funds at a local level. My hope is that the program will send funds back to local community office for mission support, especially if the charities are national in scope.
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