Coca-Cola moves Virtual Space to There.com

Coca-Cola has moved the Coke Studio from their own micro-site to There.com. My guess is that Coke wised up and realized that to make the most of their virtual world engagement they should be going where the people are. The new space, CC-Metro, is integrated space within There.com including a 5-story skate park where they can test their "hoverboard" skills, a theater that plays exclusive Coke-sponsored videos and commercials, and a classic diner where members can dance and socialize. There.com is know as a more brand friendly environment as Makena Technologies, the owners of the platform, have designed the space to be more conducive to image control compared to other virtual spaces such as Second Life.

Comments

[amihay inbar]

the owners of the platform, have designed the space to be more conducive to image control compared to other virtual spaces such as Second Life.
why?

[amihay inbar]

what did you ean by saying oca-Cola has moved the Coke Studio from their own micro-site to There.com. My guess is that Coke wised up and realized that to make the most of their virtual world engagement they should be going where the people are.

http://geocities.com/amichai_inbar/

[Randy]

Amihay,
#1 On THERE.com products (clothing, vehicles, accesories) are created by users, BUT the THERE.com company representatives screen the content so you will never have to wory about seeing a Coca Cola branded thong unless you authorize it.

#2 You are ABSOLUTELY right in your second comment!