Kaneva - Social Networking meets Virtual Worlds

Kaneva is a new tool and system set that combines aspects of virtual world interactivity with real life social networking back end. In some circles the drive to connect the two types of interactive activity has been met with excitement and disdain. As community building tools both have their individual appeals, such as a level of anonymity in virtual avatar based communities, and a level of disclosure in social networks. The challenge is the melding of the two diametrically opposed components. I have yet to use Kaneva but will keep an eye peeled to see how it evolves. As a company it seems like the management has a tight hold on content and use which could turn off some looking to push the bounds of social acceptability, a practice not uncommon in either circle.