Mobile active.org There is a complicated ecosystem of many
stake holders including carriers, customers, and content generators. Spam is a
major concern of carriers as well as customers to avoid sms spam. SMS is the
king in countries outside of the US
because of cost of voice. SMS is
cheap and voice is expensive and unreliable. Lots of mobile innovation is based
by the capabilities of the audience. Short code vs. 800 number. ‘Say Now’
Campaigns are looking the use of voice on the mobile – asterisk as an open
source PBX. It is being used with mobile to help route people to critical
information in specific languages. SMS was the major mode of communication in
the Thai demonstration not only because it is inexpensive but also because it
is fast and viral.
Part of the appeal of mobile is it is inexpensive but the
challenge is balancing the intrusion of the SMS and the call with he privacy
rights and desires of the customer.
Thanks, Randal :-) Quite the summary of the session. And welcome to the Tweets from MobileActive! Will you be at the NTC?
Katrin
Posted by: Katrin Verclas | March 11, 2008 at 10:26 PM
I will not eb there but e are sending Keith Morris, one of our volunteers. Be nice to him!
Posted by: Alison | March 12, 2008 at 06:14 PM