Mobile Active

Mobile active.org There is a complicated ecosystem of many stake holders including carriers, customers, and content generators. Spam is a major concern of carriers as well as customers to avoid sms spam. SMS is the king in countries outside of the

US

because of cost of voice. SMS is cheap and voice is expensive and unreliable. Lots of mobile innovation is based by the capabilities of the audience. Short code vs. 800 number. ‘Say Now’ Campaigns are looking the use of voice on the mobile – asterisk as an open source PBX. It is being used with mobile to help route people to critical information in specific languages. SMS was the major mode of communication in the Thai demonstration not only because it is inexpensive but also because it is fast and viral.

Part of the appeal of mobile is it is inexpensive but the challenge is balancing the intrusion of the SMS and the call with he privacy rights and desires of the customer.

 

Comments

[Katrin Verclas]

Thanks, Randal :-) Quite the summary of the session. And welcome to the Tweets from MobileActive! Will you be at the NTC?

Katrin

[Alison]

I will not eb there but e are sending Keith Morris, one of our volunteers. Be nice to him!