The amazement of Twitter (most recent shiny ball) is disturbing if not predictable. The rush to leverage Twitter has yielded some positive uses (Iranian Protest news) and it has also yielded some ruinous results. The below example showcases how leveraging social media like Twitter in very public spaces can go horribly wrong is not thought through well enough.
What a great fail I can't believe it!
Posted by: buy viagra | January 18, 2010 at 10:52 AM
Wow, this is horrible. And the billboard prolly cost them a fortune too.
Great example of why working with a consultant is a must, at least to learn the basics and avoid #failures such as this.
Posted by: Social Media Consultant, Cleveland | February 03, 2010 at 12:47 PM