Community Mobilization

The Spime lives - sort of

The idea of the Spime proposed by Bruce Sterling is outrageous and extraordinary. I love the concept of being able to track an object's existence from cradle to grave. Here a small retailer is trying to use QR codes, or meta tags to help track the life of their art pieces.

Itizen is a very neat site and offers an interesting experience. I think the challenge is that it is going to require a lot more participation to get to the critical mass it needs. Bruce would say embed  an RFID chip and forget about it, but I like the requisite interaction - makes you feel more part of the story of the object. 

Happy Day After Social Media Day

Yes, it is the day after social media day and the internet is still standing. The wireless access got a bit buggy thanks to all of the tweets, and Foursquare chek-ins, and live streams but we survived. We also learned something - that social media is really about being social. People did not celebrate social media day by sitting at home chatting online. They got together in bars, and at events in person to celebrate the uniting power of the technology.

Just remember that when considering a marketing campaign or strategy. Social media brings people together for a reason. The key is giving them a reason to get together!